<aside> 👋 I'm a Product Manager based in Banglore with 4 years of experience in the e-commerce and digital marketing industry. My focus area for the past few years has been improving customer engagement & user experience.

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Experience

Associate Product Manager

Lenskart, Banglore – (Apr 2021 - Mar2023)

Led the Product Growth Pod, contributing to the 50% YoY increase in online revenue by addressing customer pain points & business objectives

Product Initiative & Feature Launches:

Conceptualized and launched an AR Try-On for contact lenses to improve UX for product selection, leading to 25% QoQ growth in sales
Launched “e-com user credit score” to increase COD coverage to 98% of orders, leading to a 15% increase in sales & no raise in RTO
Led the revamp of product category, item and lens detail pages (upper funnel), resulting in 20% dropout reduction across the funnel
Designed and ran A/B tests on the app and website funnel, during the company’s rebranding, leading to 10% growth in online orders
Crafted quarterly roadmaps for growth pod, targeting the purchase funnel and Martech to achieve a ₹70Cr YoY increase in revenue

Stakeholder Management & Leadership:

Led the Growth Pod comprising of 8 engineers (across mobile, web & testing) and 2 designers to develop and deliver growth products
Managed a beta-testing agency that shared qualitative insights around user experience through detailed feedback collection
Collaborated with cross-functional teams, like Brand, Marketing, Catalog, Offers, Support & Legal, to drive successful product GTMs

Product Growth & Process Improvements:

Launched “Offer, no offer” Shark Tank game, with DAU of 20k engaged users, which led to incremental revenue of ₹2Cr in 2 months
Identified the need for increased brand awareness in tier 2, 3 and lower cities through user interviews and market research
Launched 8 vernacular TV show-based (like Big Boss Telugu, KBC Marathi etc) projects for voting & QnA, with an avg of ~10K DAU
These initiatives led to a 25% increase in app installs, 20% boost in new user acquisition, and an incremental revenue of ₹1Cr
Owned the notification charter and implemented intelligent notifications for app, WhatsApp, Email and SMS to boost retention by 15%
Implemented “buy on app” nudge on mobile website with deferred-deeplink, to increase app installs by 13% and app orders by 7%
Automated de-listing of out-of-stock products across digital ad platforms like Google and Facebook etc to reduce lost sales by 10%
Implemented a user retention experiment via targeted coupon distribution on website, leading to a 15% increase in orders

Product Analytics:

Led end-to-end omni-channel user journey tracking on apps, websites & store tablets for India, Singapore, United Arab & United States
Monitored shopping funnels and business metrics to identified impact/issues through RCA and owned app scale ups for every release

Senior Performance Analyst

Merkle Sokrati, Pune – (Jan 2019 - Mar2021)

Created campaigns to personalize user journey on website based on their user properties; lead to 21% increase in conversions.
Stitched online and offline users for omni-channel clients and shared business insights.
Created, analysed & exported audiences from data lake to run digital campaigns on Google & Facebook for better results; leading to 30% increase in conversions from paid campaigns.
End-to-end analytics implementation on websites, android and iOS apps.
Worked on clients from e-commerce, FMCG, insurance and telecom industries.

Contact

📧 [email protected]

🔗 linkedin.com/in/shuchirawat

Education

👩‍💼 Post Graduate Programme in Management, Indian School of Business

Apr 2023 - Mar 2024

Speaker, Business Technology Club: Delivered sessions on building product sense & Ecommerce Industry deep dive, for 160+ students
Alumni Relations Coordinator, Business Analytics Club: Organized workshops, speaker sessions, and resume reviews with 25+ alumni and coordinated the flagship event, Analytics Conclave, and secured speakers from five different industries, resulting in a 30% larger footfall compared to the previous year

👩‍💻 Bachelor of Engineering in Information Technology, Manipal University

Aug 2015 - Jun 2019

SDE Intern, Merkle Sokrati: Developed home construction apps for both, end users & service providers for Ultratech, with 1000+ DAU
Major Project: Designed an Early Childhood Autism Prediction system using Support Vector Machine, with an accuracy rate of 75%